Muay Thai coach and former national team member
Martin Míča
Personal trainer in Thai boxing, boxing and fitness. A European Championship bronze, the World Championship in Bangkok and more than three decades in the ring.

Martin Míča started Muay Thai in 1993 with Petr Macháček at Hanuman Gym Praha. For several years he was a member of the Czech national team; he won bronze in European competition and placed 5th to 8th at the World Championships in Bangkok. Today he trains clients individually, and his website is a cinematic personal profile.
01 / Challenge
A coach, not a fitness programme
Personal trainers’ websites often look the same: price list, timetable, gym photo. But Martin Míča doesn’t sell an anonymous group programme; he builds every session around the person, their fitness, health and goal.
That is exactly what the website has to sell: personality, experience from the ring and from Thailand, and the reassurance that even someone afraid of contact can start.
02 / Solution
A cinematic profile instead of a price list
Black-and-white photos from the ring, a huge name and three milestones right at the start. Then the story, four types of training, the method, milestones since 1993, media mentions, a gallery and answers to the questions every beginner has. At the end, a single step: write and arrange a session.
01
Four types of training
Muay Thai and boxing, private lessons, TRX conditioning and training camps.
02
First session free
1 to 4 people as agreed, with respect for age and health.
03
Career milestones
From Hanuman Gym through the national team to the World Championships in Bangkok.
04
Frequently asked questions
No contact? What to bring to the first session? Answers before anyone has to ask.
03 / Website
The website in action


04 / Figures
Career in figures
1993
first systematic training at Hanuman Gym Praha
Bronze
at the European Championships
5.–8.
place at the World Championships in Bangkok
1–4
people per session as agreed
“The ring taught him precision. Thailand taught him humility. Clients value his personal approach.”Martin Míča’s profile, mica-thaibox.cz


Project overview
Industry
Sport and exercise
Location
Prague
Website
mica-thaibox.cz
05 / Gallery








06 / Modules
What the website runs on
PublicMC
Personal profile, training, milestones, gallery and FAQ in one admin.

07 / Website
The ring. Thailand. A personal approach.
Black-and-white photos from the ring, a huge name and three milestones right at the start. From Hanuman Gym in 1993 to the World Championships in Bangkok.
On every device
One website.Every screen.
Martin Míča on a large monitor, laptop, tablet and phone. The website adapts by itself; nothing needs setting up separately.





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